Episode 004 | Sienna Charles charges $150k/yr for luxury travel planning. Here’s why…
She sells things that money can’t buy.
Jaclyn Sienna India is the founder of Sienna Charles, which provides luxury travel and lifestyle services to the top 1% globally. Their membership model ranges from $75k-$150k/year for access and planning.
What makes Jaclyn’s model unique isn’t necessarily the fee point, but it’s the culture of how she approaches her work. This is more than just luxury travel.
Jaclyn personally scours the globe for the best of everything, then treats her ultra-high net worth clients to hidden gems based on their specific interests.
Her black book holds access that money can’t buy…
Like knowing the family-owned, zero marketing, no signage, hole-in-the-wall $1 hot pot in China that’s so good it will be a memory itself.
The focus of this lesson is that price isn’t necessarily an indicator of an exceptional, memorable experience. It’s based on though, personal tailoring, and integrity. For businesses, you must consider your clients and the level of thoughtfulness you put into their experiences with you.
If this lit something up for you, consider booking a consultation below to explore how you can activate this more in your own business and leadership.